Retail Management Swapna Pradhan Ebook 5
Retail Management Swapna Pradhan Ebook 5
If you are looking for a comprehensive and updated textbook on retail management, you might want to check out the fifth edition of Retailing Management: Text and Cases by Swapna Pradhan. This book covers the latest trends and developments in the field of retailing, both in India and globally. It also provides numerous case studies, examples, and exercises to help students understand the concepts and applications of retailing.
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The book is divided into six parts, covering the following topics:
Part I: Introduction to Retailing - This part introduces the basic concepts and principles of retailing, such as the retail environment, retail formats, retail strategy, and retail organization.
Part II: Merchandise Management - This part deals with the core functions of retailing, such as merchandise planning, buying, pricing, and inventory management.
Part III: Store Management - This part focuses on the operational aspects of retailing, such as store layout, design, visual merchandising, customer service, and store operations.
Part IV: Retail Marketing - This part covers the marketing aspects of retailing, such as retail communication mix, retail branding, customer relationship management, and loyalty programs.
Part V: Non-Store Retailing - This part explores the emerging channels of retailing, such as e-tailing, direct selling, vending machines, and teleshopping.
Part VI: Legal and Ethical Issues in Retailing - This part discusses the legal and ethical issues faced by retailers, such as consumer protection laws, taxation laws, environmental laws, and social responsibility.
The book is written in a simple and lucid style, with ample illustrations, tables, charts, and diagrams to enhance the learning experience. The book also includes learning objectives, key terms, review questions, application exercises, and case studies at the end of each chapter. The book also provides online resources for instructors and students, such as PowerPoint slides, test bank, instructor's manual, and additional case studies.
The fifth edition of Retailing Management: Text and Cases by Swapna Pradhan is available in both print and digital formats. You can buy the paperback version from Amazon or other online retailers. You can also access the e-book version from VitalSource or other e-book platforms. The e-book version allows you to read the book on any device, highlight important passages, take notes, and search for keywords. The e-book version also offers interactive features such as quizzes, flashcards, videos, and links to relevant websites.
Retailing Management: Text and Cases by Swapna Pradhan is a must-read for anyone who wants to learn about the dynamic and exciting world of retailing. Whether you are a student, a teacher, a practitioner, or a researcher in the field of retailing, you will find this book useful and informative. So don't wait any longer and get your copy today!